Subscribe to the Actionable Research blog so you don’t miss a single insight.
Over the next few weeks we’ll take an in-depth look at insights - their place in marketing strategy, ensuring they’re ‘actionable’, insight trends, and using social media to develop insights. Taking the definition a step further, thanks to Morgan Shorey of Berlin Cameron United, should lend both relevance and value to the process of developing insights – an insight (already being ‘novel’, as characterized above) is ‘a truth which until now has not been leveraged, but if leveraged will generate revenue.’ Insights begin as data, which is filtered through layers of analysis, is acted upon by thought and reason, and finally is determined to be a directional agent of change. According to Liam Fahey of the Leadership Forum, the desired attributes of insights are that they ‘shift understanding, are novel, are not obvious, are congruent, are explanatory, have endurance, and can only be put into proper context by the human mind’.
US real rates, a key driver of equity valuations and broader financial conditions, declined notably, with the 10-year TIPS yield dropping as low as 0.14 from the high of 0.70 in mid-June. Insights, for our purposes in marketing, are the result of applying human thought and reasoning to analyzed data, searching for and producing a directional change is the way we think or the way we act. Market participants perceived the July FOMC meeting as more dovish than anticipated, and expectations for a slower pace of hikes appear to have firmed. We hope you leverage this data to get in front of your clients and serve as their partner in navigating this fast-paced market.
As Central Indiana REALTORS, you may often be asked, How’s the market Members of MIBOR have access to the most up-to-date market data in Central Indiana. Explore Forrester Market Insights for business leaders. And no amount of data analysis will change that. Market Insights Snapshot & Monthly Report. Get forward-looking insights and objective advice on the market, your buyers, and your competitors. Or sometimes, that which is assumed to be factual.
So as we dive into our newest blog series on Marketing Insights, it seemed a good place to begin would be defining the term.
And like most buzzwords, has lost a bit of its original meaning and intent. Expectations for lower global growth, China’s zero-Covid policy and real estate sector woes, and a recovery in Russian production, among other factors, have contributed to oil price declines.In the world of marketing today, the term ‘insights’ has become something of a buzzword. Oil prices continued to decline and are now down roughly 25% since June.Expectations for a further slowdown in Chinese growth in 2H22 are becoming entrenched. Activity in China has been relatively weak, with the real estate sector, a major input into Chinese consumer sentiment, still struggling and growth data in July coming in weaker than expected. Emerging markets lost ground as the USD gained by 1.2% against major FX, and Chinese markets dipped by 9.4%.US companies delivered better than-expected earnings results and guidance, on net, against muted expectations from analysts for the 2Q22 earnings season. MSCI EAFE rose by 5.0%, while the S&P 500 surged by 9.2%.In sympathy with the US Treasuries, the long end of the curve moved lower across major developed markets.US real rates, a key driver of equity valuations and broader financial conditions, declined notably, with the 10-year TIPS yield dropping as low as 0.14% from the high of 0.70% in mid-June.Market participants perceived the July FOMC meeting as more dovish than anticipated, and expectations for a slower pace of hikes appear to have firmed.Global markets bounced in July and financial conditions eased as real rates in developed markets, most notably the US, declined on lower growth expectations and perception of a peak in Fed policy tightening.